Shop Like a Local: Cape Town's Best Fashion Brands

Cape Town is not only a hub for stunning landscapes and vibrant nightlife but also a hot spot for fashion enthusiasts. If you’re looking to explore local fashion gems that offer authentic and unique styles, Cape Town’s local stores and brands won’t disappoint. Being unique, being bold and colourful, wearing local, sustainable and ethical brands, and shopping preloved is celebrated. From trendy streetwear to elegant designer pieces, these fashion havens provide an unforgettable shopping experience.

FLOAT APPAREL

Float Apparel is the epitome of Cape Town cool, offering laid-back fashion. This local legendary brand offers summer dresses, graphic hoodies and tees, and super cool gender neutral sets – perfect for Cape Town’s variable weather.

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PLAINS

Plains is a minimalist’s dream come true. Offering timeless, versatile pieces that can be easily integrated into any wardrobe. Think clean lines, neutral tones, and high-quality fabrics. 

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AKJP STUDIO

AKJP Studio is a collaborative space that showcases the work of young, innovative South African designers and brands. The pieces here are bold, artistic, and perfect for making a statement. Bonus: grabbing a coffee or cocktail at their cafe/bar.

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BETTER HALF THE STORE

Better Half is one of the OG preloved fashion brands in Cape Town and has paved the way for high quality, fashion focused second hand brands in the industry. Expect to find Gucci, Nike, Burberry, ADIDAS, Float Apparel, North Face and more!

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PEREIRA VINTAGE

Pereira Vintage is a haven for vintage lovers. Specialising in feminine, high-quality, timeless pieces from past decades, this store is perfect for those who appreciate fashion history. For those looking for sophistication and class.

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EAT YOUR GREENS

Eat Your Greens is more than just a fashion store; it’s a lifestyle brand dedicated to sustainability. With a focus on eco conscious materials and fair trade practices, Eat Your Greens is ideal for conscious consumers who want to make a positive impact through their shopping choices.

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RETHREAD

Rethread is all about giving pre-loved fabrics a second chance. This store curates a beautiful selection of up-cycled fashion. By promoting circular fashion, Rethread helps reduce waste and encourages a more sustainable approach to fashion.

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POT PLANT CLUB

Pot Plant Club is home to local designers and brands, focussing on ultra cool street style fashion. Expect to find comfortable, oversized pants and jackets, graphics tees and utility wear.

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LOSKOP

Loskop is a vibrant and colourful brand offering small batch ranges of dresses, shorts, and sets designed and made locally in Cape Town.

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FELE

Fele is a super cute brand, authentically and locally produced. It’s run by a power duo of grand ma and grand daughter and offers a range of colorful crochet hats and custom pieces.

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